DAM United offers largest study on the DAM market and its top providers

The analysts from Research In Action interviewed 750 business and IT decision-makers in the upper midmarket in Germany on the subject of Digital Asset Management (DAM) and intensively evaluated the 15 best-known DAM producers. The Research in Action GmbH is an established network of international market analysts with technology emphasis. DAM United appears as exclusive sponsor of the singular study to the DAM market and its Top offerer. Customers, business partners and DAM prospects of the leading DAM service provider and solution provider can request the study “Vendor Selection Matrix ™ – Digital Asset Management 2019 – Germany” free of charge on the DAM United website.

• The results are based on a unique methodology for comparative producers evaluation, mainly based on surveys, with a full focus on the German market.
• 60 percent of the evaluation results from the survey of 750 business managers in companies of the upper middle class / large companies from Germany (with at least € 50 million annual turnover): mainly from management, marketing, sales and IT.
• 40 percent of the rating is based on in-depth interviews with manufacturers, users and analysts (not nearly 100 percent, as with other reports).
• The 15 DAM providers most frequently mentioned in the survey were evaluated and evaluated in detail.
• More than 20,000 data points were collected. The data collection took place in Q4 2018 and Q1 2019 as part of a combined telephone and online survey.