DAM United develops powerful image management for firo sportphoto
DAM United, a specialist for multimedia solutions in the enterprise sector, has developed a digital asset management solution for firo sportphoto that optimally fits the customer’s special requirements. Instead of extensively customising one of the professional DAM systems, DAM United has realised a powerful image database including suitable workflows. A classic DAM system with its complex range of functions would be too powerful for the sports photographers, as most of the DAM functionalities were not needed at all.
"With around 30 years of experience, firo is one of the leading photo agencies in Germany. We were looking for a solution with a focus on the very specific requirements of editorial sports photography. With the database, automatisms and workflows we developed, image conversions and searches can be carried out much faster than with any DAM on the market. Images are loaded into the system by the photographer from the stadium and automatically assigned to the correct folders. In addition, various match information from EXIF data flows in as metadata via full-text indexing, and much more. A good example of the strengths of a lean in-house development," explains Roland Berg, CEO of DAM United.
"The customised image management covers our needs exactly and can be flexibly extended and adapted. It is the technical heart of our business and is appreciated by us, photographer friends and of course the reactions and other customers alike as an intuitive tool. The DAM experts have always convinced us with their technical expertise but also their business approach. We know that we are getting the best and most favourable solution for us," says Jürgen Fromme, one of the two founders and managing directors of firo.
About firo sportphoto
firo sportphoto is one of the leading photo agencies in Germany with around 30 years of experience, with international assignments at World and European Championships, studio productions and clients from all sectors (corporations, advertising agencies, football clubs, magazines, publishing houses). Boris Becker, Franz Beckenbauer, Michael Schumacher, Manuel Neuer as well as numerous other celebrities and international politicians – firo has captured them all in professional pictures. The founders also have the same high quality standards for their images with regard to the management and distribution of digital assets. After all, digital asset management is the technical basis of firo’s business.
Further information: https://www.firodb.de
PR & Media Relations
Marcus Bond, BOND PR-Agenten
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marcus.bond@bond-pr.de